The term Air Jordan came in from a typical jump which Michael Jordan, the legendary basketball player, specialized in. This jump was so popular that people gathered around in crowds to watch Michael take on victory after victory in NBA championships. The jump that took him high in the air gave birth to the brand of shoes known as Air Jordan – a brand that still lives on today. Michael has retired from basketball in early 2000 but the legacy that he has left behind in basketball lives on.
Air Jordan was later patented by the famous sportswear manufacturer Nike and a range of basketball shoes with the Air Jordan trade name was brought into existence. There were various versions and models produced by Nike from the year 1985 until date. Initially these shoes were doing poorly in the markets but with a strategic introduction of retro models, they became instant successes. The shoes were openly patronized by Michael himself and he went ahead and wore these shoes in the NBA championships much against the rules. He was fined five thousand US Dollars every time he wore these shoes but that did not stop the Air Jordans from being furiously imitated by other manufacturers. Nike reintroduced the shoe but there was no success in the campaign. The manufacturer then introduced the retro version of the shoes and there has been a prolific re-introduction of the Air Jordans I in retro format after that.
Air Jordans never had the need to reconsider further versions after their initial jitters. There have been in all around 22 versions introduced by Nike from time to time and each of them is in line with the existing trend in the world of basketball footwear today. There have been limited original editions reintroduced in the market from time to time with enormous success. Air Jordan bears the same impeccable quality characteristics that have been the hallmark of success for Nike across all other competitors. The comfort level of the shoes introduced by them from time to time is just perfect that keeps them ahead of everyone else in this niche industry today.
With every introduction of the shoes a number of models and color combinations have been introduced from time to time. This makes it wiser for the manufacturer to reach out to specific segments of buyers who base their buying decision on the colors of the shoes that they fall in love with.
Air Jordan shoes were reintroduced from time to time and there were limited introductions. The 2009 version saw exactly 2009 pairs being manufactured for the market of which was 1005 pairs were for the US and the remaining 1004 were for the world market. Michael has been honored with various titles from the NBC at different points of time.